6-Month Roadmap
Month 1 - Foundation
Finalize branding, launch the website, host test streams, and begin community outreach via Discord and Kick.
Month 2 - First Tournament
Host the first official Deadlock tournament with 4–8 teams. Promote through partnered streamers and social media. #PitchKick
Month 3 - Content & Growth
Post match highlights to YouTube, build SEO rankings, and begin development of team/player profiles on the site.
Month 4 - Leaderboards
Introduce team leaderboards and player stats. Expand to weekly scrims and increase community-driven events.
Month 5 - Sponsorship Push
Secure partnerships with streamers and sponsors. Begin monthly prize pools and implement affiliate program.
Month 6 - Circuit Expansion
Launch official "Champions Circuit" qualifier season with rankings, invites, and seasonal rewards.